The #1 Mistake You Can Make When Referring a Real Estate Agent
Personalization can make all the difference in your experience of something.
Whether you're looking for a hairstylist who knows your unique hair or a doctor who knows you and you can trust, a personalized experience is vital.
According to a 2021 McKinsey & Company Report, "71 percent of consumers expect companies to deliver personalized interactions. And 76 percent get frustrated when this doesn't happen."
And here's the thing: the same is true when working with a real estate agent.
That's why, here at Christians Home Crew, we think it's important to highlight one common mistake buyers or sellers make when referring a REALTOR® to a family or friend:
Accidentally referring the brokerage firm instead of the agent directly.
Agent or Broker: What's the Big Deal?
If someone asked you where you got your hair cut because they wanted the same cut, you would tell them the name of the stylist and the salon. Likewise, if someone asked you where you went to fix your shoulder pain, you'd refer the orthopedic doctor and the name of the hospital.
Why? Because that personal touch makes all the difference. Another stylist or another doctor at the same facility could mean a completely different experience than what you had. You'd hate for your friend or family member not to share the same excellent results you did.
While EXP Realty is an incredible brokerage firm, it can be confusing to referred clients who come in expecting to work with the same agent as their friend or family and then realize they only know the brokerage name and not the name of the specific agent they want to partner with.
How to Give a Good Referral
To avoid this common mistake, here are a few tips on how you can share your experience for the benefit of others when you're pleased with the personalized service you received from Christians Home Crew.
1. Tell Your Unique Story to Others
The best referrals share your unique experience with the person you're referring. In doing so, you generate confidence and trust on behalf of both parties before an initial meeting has even taken place.
2. Get and Give Business Cards
Once your positive experience comes to a close, ask your agent for some of their business cards to hand out within your network if someone asks for a referral. This will give your referral more weight, clarity, and a better chance for positive results.
3. Before You Make an Introduction…
No one wants a bad referral, so be sure to get permission from both parties before making an introduction. This will ensure a connection is warranted and a respect for privacy is met.
Perfect Experience. Perfect Referral.
Referrals are priceless and the lifeblood of buyers, sellers, and agents alike.
At Christians Home Crew, we want to earn your referral by keeping our word, proving ourselves honorable, showing our expertise for your benefit, and following through to exceed your expectations.
Let's connect!
Reach out today by email
or by calling (701) 373-5155.
